Rooted deep like Sunday traditions and bold like a fresh lineup, the Sweet Potato SB is more than a hat—it’s a statement. Its rich, earthy tone pays homage to the flavors and colors that remind us of warm kitchens, family laughter, soulful gatherings, and the effortless style passed down through generations.

Crafted with intention, shaped with rhythm, and designed to crown you in confidence, this fedora carries the kind of energy that walks into a room before you do. Whether you’re stepping out for a rooftop night or strolling through a sunny afternoon, the Sweet Potato SB adds that subtle, undeniable flavor your fit’s been missing.

Put it on. Wear the story.

• Premium Wool Felt 

• 2” Brim 

• Center crease/Pinched front 

• Looks great on men and women