Step into the future with a silhouette that knows its past. The Bobby Digital flat-brim fedora is a tribute to the innovators, the style architects, and the culture-shifters.

Wrapped in digital camouflage detailing, the Bobby Digital nods to the coded textures of modern life—pixels, patterns, and the power of being seen even when you’re supposed to blend in.

Wired for style, the Bobby Digital has a modern edge, reimagining classic form through a digital lens.

• Flat, structured brim for a bold, unmistakable profile

• Digital camo accents inspired by coded creativity and streetwise aesthetics

• Durable construction built for everyday wear

• Western weight wool felt
• Teardrop crown
• 4” brim with a pencil roll
• Satin hat lining
• Cotton sweatband

Amplify your signal with The Bobby Digital.